Membership World Podcast
British Orthopaedic Association: Director of Communications – Annette Heninger

British Orthopaedic Association: Director of Communications – Annette Heninger

October 31, 2022

The British Orthopaedic Association has over 5,000 members throughout the UK and overseas and is the special surgical speciality association for trauma and orthopaedics.

Annette Heninger is the director of communications, and in this episode shares her insight about how they communicate and engage with their members and how they are even exploring a new membership tier for their retirees.

For more information on the BOA viist https://www.boa.ac.uk/

 

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform.  Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com) #membership #engagement  The go-to technical creative agency | Pixl8 @gordon@gordonglenister.com

Industry Veterans Russ Magnusson & Alex Skinner

Industry Veterans Russ Magnusson & Alex Skinner

September 4, 2022

In this episode industry veterans Russ Magnusson, CEO and founder of RD Mobile and Membership digital agency founder Alex Skinner talk about the some of the trends facing the membership sector post Covid. Skinner commented, one client had 70% of income from physical training accounts so were motivated to make decisions to move online very quickly.

Culture played a big part to do something different. How do you managed a large remote distributed team, this was new ground for a lot of membership bodies. .  Some decisions during the Pandemic were made at speed and in some cases now having to re-evaluate as not all the these products were talking to each other in one centralised platform. 

Magnusson suggests not many organisations have gone for a hybrid model and a desire for in-person events has been very high.  Find out more from this riveting interview.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform.  Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com) #membership #engagement  The go-to technical creative agency | Pixl8 @gordon@gordonglenister.com

Sally Hardy & Alex Homes – The Regional Studies Association

Sally Hardy & Alex Homes – The Regional Studies Association

July 20, 2022

The Regional Studies Association is a learned society - there are about  26,000 learned associations around the world.

The RSA has membership from all over the world and its members range from academics, geographers, political scientists, planners, journalists, and rise from students  up to professors .

The society was established in 1966 and the current CEO Sally Hardy is coming up to her 37th year.  Members love the networking most, says Sally. What they are looking for are those personal connections, people doing the same things they are.  They have a huge global conference programme and publish a number of journals. They talk about how their app has helped boost membership engagement. This has helped the organisation grow its online community particularly younger audiences

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

 

Richard John, COO of events agency Realise –  How Are Events Changing in the Association Sector

Richard John, COO of events agency Realise – How Are Events Changing in the Association Sector

July 20, 2022

Richard John has spent over 30 years in the industry. 

In this episode we discuss why taking on a university “event” apprentice can be a great thing to do.  His turnover has gone up 400% since the Pandemic and all of which has this has come from online events.  People will dip in and out of sessions from an online event, whereas at an exhibition you tend to go for the day.  Consumers and members are very keen to look at more snackable content. Education has been one of the benefits for associations particularly in terms on online delivery. Ted Talks tend to be delivered quickly and less than 15 minutes.

Find out more from Richard Looking for the best in event training, development online or in person services? Contact Realise   

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

 

The royal College of Music - Siti Osman

The royal College of Music - Siti Osman

April 27, 2022

In this episode we talk about the Friends model of the membership society and in this case it’s the Membership Officer of the Royal College of Music Siti Osman.

The RCM is a top conservatoire in the UK and Europe attracting local and international talent – with students coming from 56 nations; they have approximately 900 students studying at one time.  

The Friends and Family loyalty membership is aimed at attracting friends and family members of the students.  

There are lots of talks from leading academics and special events.

Siti talks about how they offer priority events and how they promote it to their Friends scheme.  For less than £4 a month you can become a member of the Royal College of Music and its such a great way to support their students.  The RCM have a number of Ambassadors  which are loyal “friends” and so the power of this word of mouth is very strong. 

If you want to find out more about the RCM go visit  Home | Royal College of Music (rcm.ac.uk)

Engaging Your Members as Influencers - NHBF CEO Richard Lambert

Engaging Your Members as Influencers - NHBF CEO Richard Lambert

February 3, 2022

CEO of the National Hairdressers Federation, Richard Lambert talks about how a campaign to find the top 100 influencers in the industry drove phenomenal engagement on social media.

An industry hit massively by the pandemic, this initiative run by the NHBF achieved so many amazing results across all social media, and helped drive membership. 

Richard talks about the whole campaign from inception through to the livestream event to launch some of the winners.  It has been such a success that the 6500 member strong association wants to run it again, but on an even bigger scale.

https://www.nhbf.co.uk/

 

This episode was sponsored by RD Mobile - leaders in online event and member management RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

 

#nhbf #top100influencerindex #influencers #membership #association

How to Find the Ideal Speaker for Your Event – Maria Franzoni

How to Find the Ideal Speaker for Your Event – Maria Franzoni

February 3, 2022

Maria Franzoni is an experienced speaker booker. She has held senior positions with 2 of Europe’s leading bureaus; CSA Celebrity Speakers and the London Speaker Bureau – named by the New York Times as “the only international speaker bureau”.

In 2007 she founded her own multi-million-pound international bureau, Maria Franzoni Ltd. (MFL), and in this podcast Maria talks about how associations can find the right speaker for conferences, awards evenings and training events. Maria also talks about how you can work with speakers to build your event. 

Always thinking of how you want your audience to feel afterwards, she talks about how she once booked a hostage negotiator who was a massive hit with the audience. Speakers get booked up, so the longer the lead-time that organisers can give a bureau the better choice they have. And what happens when your big keynote speaker falls ill on the day of the event? what do you do? Maria has all the answers and a whole lot more.

 

This episode was sponsored by RD Mobile - leaders in online event and member management RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

 

About (mariafranzoni.me)   #speakerbureau #speaker #association #conference  

Why Purpose Should Be At The Centre Of Your Membership Message – Adam Donnan CEO of IES

Why Purpose Should Be At The Centre Of Your Membership Message – Adam Donnan CEO of IES

September 6, 2021

In this episode, host Gordon Glenister talks with Adam Donnan, the CEO of the Institution of Environmental Science. 

The IES represents individual consultants, academia, those working for Natural England, The Environment Agency and local government. This gives them the opportunities and the tools to create real system change, by having a strong purpose at the core of what they do. Adam says membership bodies need to have a sense of purpose at the heart of the organisation.

CEOs want to grow their membership, they want an engaged and active membership, alongside staff that know they are doing and why they are doing it. Purpose can fulfil all those aims. 

Growing your membership is broken into two areas, Adam says. The first is a transactional one based on a range of services offered that meets the needs of the member; but the other is a more altruistic one. The altruist is more about the well being of the sector and a sense of wanting to give back; and in many instances this can be a deeper relationship than the transactional one.

Find out more at what Adam has to say on this.

This episode is sponsored by RD Mobile, online event and engagement platform providers to the membership sector. RD Mobile | Virtual Event Platform and Member Engagement App

 

How Apps Can Improve Member Engagement

How Apps Can Improve Member Engagement

July 26, 2021

In this episode James Thorne CEO of the Institute of Quarrying is joined by head of membership  and marketing Sarah Fry, to talk about how the introduction of an app has made a huge difference in member engagement.

Whilst it was always part of a longterm strategy to encourage members to use the app, Sarah commented on their goals have been reached in their first phase. As more content is shared on the app, so adoption is growing.

Find out how they did it.  

This episode is sponsored by leading event platform providers RD mobile

The Social CEO - Damian Corbet & Alicia Russell

The Social CEO - Damian Corbet & Alicia Russell

July 6, 2021

In this episode Gordon Glenister talks with the author of "The Social CEO", Damian Corbet and the vice president of global marketing at Onalytica, Alicia Russell. 

A recent survey conducted by Membership World and influencer marketing platform Onalytica looked at the social profiles of over 50 CEOs of membership bodies and trade associations.   

Original content performed so much better than shared or branded content on Linkedin. 'Don’t create content for content's sake and know what your audience care about', says Alicia.  And leaders of trade associations that are sharing from their personal content is when the real value comes. Chris Skeith from the Association of Event Organisers is an example of a CEO using social media well during a challenging time for the sector. Having a leader like this lobby for the sector they can see this person is working hard for us says Damian. 

Most people are seeing what you’re posting but not necessarily commenting.

Craig Bennet CEO of the Wildlife Trust leads one of the categories in the report and he shares pictures of nature on his linkedin and Twitter.  'It feels personal and you feel like you are going on a journey with him', says Alicia .  She also praises Sophie Devonshire for doing a great job at the Marketing Society.  

Download a copy of the report on The Social CEO Index Report | Membership World   Damian Corbet (@DamianCorbet) / Twitter (1) Alicia Russell (@aliciaonalytica) / Twitter

This episode is sponsored by leading event and community app platform RD mobile

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