Episodes

Friday Sep 08, 2023
Simon Goldie - Finance & Leasing Association
Friday Sep 08, 2023
Friday Sep 08, 2023
Simon joined the Finance & Leasing Association (FLA) as their Head of Asset Finance in 2014. In 2021 he became Director of Advocacy.
He is responsible for the FLA Asset Finance Division and the cross-organisational advocacy work that the FLA undertakes. This includes representing asset finance members to government and the regulators, developing relationships with stakeholders, overseeing the FLA’s asset finance policy work and ensuring that they have a joined-up advocacy programme that demonstrates their members contribution to the UK, so that they can raise their profile and influence public policy.
Simon’s background is in public affairs and communications. Previously, he worked for membership bodies and the commercial sector, including the Chartered Institute of Taxation, the Association of Consultancy and Engineering. LexisNexis and in leading market research agencies.
He has also been named one of the top 100 UK lobbyists.
When he is not working, he and his wife raise two children and one cat. The jury is still out on which species is the easier to guide through life.
This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Saturday Aug 05, 2023
The power of volunteering – with CEO of Scouts UK Matt Hyde
Saturday Aug 05, 2023
Saturday Aug 05, 2023
In this episode we talk about the power of working with volunteers for your membership organisation, with the CEO of the Scouts movement.
Matt Hyde is Chief Executive of the Scouts, the UK’s largest youth movement. Formerly Chief Executive of the National Union of Students (NUS), he’s undertaken a number of leadership roles in the charity sector and as Chief Executive of the Scouts has contributed to a period of record membership growth since joining in 2013. He has led award-winning campaigns, spearheaded work to support the growth of Scouts in areas of deprivation and oversaw the development of a new age range, called Squirrels; opening up Scouts for four and five year olds.
Matt is Co-Founder of The Big Help Out, an initiative to dramatically increase volunteering numbers across the UK as part of HM King Charles III’s Coronation, which saw over 7.2m volunteer.
He is a trustee of Comic Relief, a Patron of UNLOCK (the charity for people with convictions) and was previously Vice-Chair of the National Council for Voluntary Organisations (NCVO).
Matt was awarded an OBE in the 2020 New Year Honours List, an Honorary Fellowship from Queen Mary University of London in 2012 and an Honorary Degree from the University of Hertfordshire in 2023.
This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Monday Oct 31, 2022
Monday Oct 31, 2022
The British Orthopaedic Association has over 5,000 members throughout the UK and overseas and is the special surgical speciality association for trauma and orthopaedics.
Annette Heninger is the director of communications, and in this episode shares her insight about how they communicate and engage with their members and how they are even exploring a new membership tier for their retirees.
For more information on the BOA viist https://www.boa.ac.uk/
This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com) #membership #engagement The go-to technical creative agency | Pixl8 @gordon@gordonglenister.com

Sunday Sep 04, 2022
Industry Veterans Russ Magnusson & Alex Skinner
Sunday Sep 04, 2022
Sunday Sep 04, 2022
In this episode industry veterans Russ Magnusson, CEO and founder of RD Mobile and Membership digital agency founder Alex Skinner talk about the some of the trends facing the membership sector post Covid. Skinner commented, one client had 70% of income from physical training accounts so were motivated to make decisions to move online very quickly.
Culture played a big part to do something different. How do you managed a large remote distributed team, this was new ground for a lot of membership bodies. . Some decisions during the Pandemic were made at speed and in some cases now having to re-evaluate as not all the these products were talking to each other in one centralised platform.
Magnusson suggests not many organisations have gone for a hybrid model and a desire for in-person events has been very high. Find out more from this riveting interview.
This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com) #membership #engagement The go-to technical creative agency | Pixl8 @gordon@gordonglenister.com

Wednesday Jul 20, 2022
Sally Hardy & Alex Homes – The Regional Studies Association
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
The Regional Studies Association is a learned society - there are about 26,000 learned associations around the world.
The RSA has membership from all over the world and its members range from academics, geographers, political scientists, planners, journalists, and rise from students up to professors .
The society was established in 1966 and the current CEO Sally Hardy is coming up to her 37th year. Members love the networking most, says Sally. What they are looking for are those personal connections, people doing the same things they are. They have a huge global conference programme and publish a number of journals. They talk about how their app has helped boost membership engagement. This has helped the organisation grow its online community particularly younger audiences
This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Richard John has spent over 30 years in the industry.
In this episode we discuss why taking on a university “event” apprentice can be a great thing to do. His turnover has gone up 400% since the Pandemic and all of which has this has come from online events. People will dip in and out of sessions from an online event, whereas at an exhibition you tend to go for the day. Consumers and members are very keen to look at more snackable content. Education has been one of the benefits for associations particularly in terms on online delivery. Ted Talks tend to be delivered quickly and less than 15 minutes.
Find out more from Richard Looking for the best in event training, development online or in person services? Contact Realise
This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Wednesday Apr 27, 2022
The royal College of Music - Siti Osman
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
In this episode we talk about the Friends model of the membership society and in this case it’s the Membership Officer of the Royal College of Music Siti Osman.
The RCM is a top conservatoire in the UK and Europe attracting local and international talent – with students coming from 56 nations; they have approximately 900 students studying at one time.
The Friends and Family loyalty membership is aimed at attracting friends and family members of the students.
There are lots of talks from leading academics and special events.
Siti talks about how they offer priority events and how they promote it to their Friends scheme. For less than £4 a month you can become a member of the Royal College of Music and its such a great way to support their students. The RCM have a number of Ambassadors which are loyal “friends” and so the power of this word of mouth is very strong.
If you want to find out more about the RCM go visit Home | Royal College of Music (rcm.ac.uk)

Thursday Feb 03, 2022
Engaging Your Members as Influencers - NHBF CEO Richard Lambert
Thursday Feb 03, 2022
Thursday Feb 03, 2022
CEO of the National Hairdressers Federation, Richard Lambert talks about how a campaign to find the top 100 influencers in the industry drove phenomenal engagement on social media.
An industry hit massively by the pandemic, this initiative run by the NHBF achieved so many amazing results across all social media, and helped drive membership.
Richard talks about the whole campaign from inception through to the livestream event to launch some of the winners. It has been such a success that the 6500 member strong association wants to run it again, but on an even bigger scale.
This episode was sponsored by RD Mobile - leaders in online event and member management RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)
#nhbf #top100influencerindex #influencers #membership #association

Thursday Feb 03, 2022
How to Find the Ideal Speaker for Your Event – Maria Franzoni
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Maria Franzoni is an experienced speaker booker. She has held senior positions with 2 of Europe’s leading bureaus; CSA Celebrity Speakers and the London Speaker Bureau – named by the New York Times as “the only international speaker bureau”.
In 2007 she founded her own multi-million-pound international bureau, Maria Franzoni Ltd. (MFL), and in this podcast Maria talks about how associations can find the right speaker for conferences, awards evenings and training events. Maria also talks about how you can work with speakers to build your event.
Always thinking of how you want your audience to feel afterwards, she talks about how she once booked a hostage negotiator who was a massive hit with the audience. Speakers get booked up, so the longer the lead-time that organisers can give a bureau the better choice they have. And what happens when your big keynote speaker falls ill on the day of the event? what do you do? Maria has all the answers and a whole lot more.
This episode was sponsored by RD Mobile - leaders in online event and member management RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)
About (mariafranzoni.me) #speakerbureau #speaker #association #conference

Monday Sep 06, 2021
Monday Sep 06, 2021
In this episode, host Gordon Glenister talks with Adam Donnan, the CEO of the Institution of Environmental Science.
The IES represents individual consultants, academia, those working for Natural England, The Environment Agency and local government. This gives them the opportunities and the tools to create real system change, by having a strong purpose at the core of what they do. Adam says membership bodies need to have a sense of purpose at the heart of the organisation.
CEOs want to grow their membership, they want an engaged and active membership, alongside staff that know they are doing and why they are doing it. Purpose can fulfil all those aims.
Growing your membership is broken into two areas, Adam says. The first is a transactional one based on a range of services offered that meets the needs of the member; but the other is a more altruistic one. The altruist is more about the well being of the sector and a sense of wanting to give back; and in many instances this can be a deeper relationship than the transactional one.
Find out more at what Adam has to say on this.
This episode is sponsored by RD Mobile, online event and engagement platform providers to the membership sector. RD Mobile | Virtual Event Platform and Member Engagement App