Membership World Podcast
How to create engaging podcasts for your association or membership  body

How to create engaging podcasts for your association or membership body

October 28, 2020

Podcast expert Christina Moore talks about the winning formula for a successful podcast, from the tools you need, the length of a typical  episode, how to monetise your show, how to market your podcast and which of the best presenters to follow..  Christina has a wealth of experience having previously worked at Apple and the BBC World Service. She is also a judge at the Podcast Awards.

 

This episode is sponsored by leading event and community app platform RD mobile

 

How to Grow Your Membership Through Education and Online Events

How to Grow Your Membership Through Education and Online Events

September 23, 2020

Gordon Glenister in conversation with Lee Davies, CEO of the Chartered Institute of Patent Attorneys

In this episode we hear about how a professional body has been able to keep its membership engaged through Covid-19 by offering relevant content, chargeable webinars and events.  With online conferences making it easier to access global experts, the value to the community has been greatly enhanced. Membership has been growing year on year, and CIPA boasts a retention rate of in excess of 97%.

This episode is sponsored by leading event and community app platform RD mobile

Using Technology in the Membership Sector

Using Technology in the Membership Sector

September 3, 2020

Gordon Glenister talks with Glenda Parker the CEO of leading NFP consultants Hart Square.

In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members.

Gordon also talks about some of the highlights from the membership research conducted in the summer of 2020 about the impact of Covid19 to the sector

This episode is sponsored by leading event and community app platform RD mobile

 

Growing Membership by Becoming the Central Place for Advice

Growing Membership by Becoming the Central Place for Advice

August 25, 2020

In this episode Gordon Glenister interviews Andy Burman the CEO of the BDA, the association for dietitians.  

 

Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers.

 

The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged, and communicating to them on a regular basis; and how that helps drive greater engagement.

 

Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did.

 

Sponsored by RD Mobile

How To Boost Your Membership Numbers During Challenging Times

How To Boost Your Membership Numbers During Challenging Times

August 13, 2020

In this episode Gordon Glenister talks to Peter Ward the CEO of the UK Warehousing Association, and finds out how introducing a new benefit for their members during Lockdown helped stimulate membership growth, because it was both timely and relevant.

 

Sponsored by RD Mobile.

Running Online Events Within Membership Organisations

Running Online Events Within Membership Organisations

July 21, 2020

In this launch episode Gordon Glenister meets Debbie Hockham of Memcom, and Maarten Vaneste, CEO of The Meetings Design Institute to discuss how the events industry has reinvented online itself during the lockdown.

 

Sponsored by RD mobile.

Podbean App

Play this podcast on Podbean App