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Episodes
Membership expert Gordon Glenister meets industry leaders, to exchange tips and ideas to help you grow your membership organisation.
Episodes
Wednesday Sep 23, 2020
Wednesday Sep 23, 2020
Gordon Glenister in conversation with Lee Davies, CEO of the Chartered Institute of Patent Attorneys
In this episode we hear about how a professional body has been able to keep its membership engaged through Covid-19 by offering relevant content, chargeable webinars and events. With online conferences making it easier to access global experts, the value to the community has been greatly enhanced. Membership has been growing year on year, and CIPA boasts a retention rate of in excess of 97%.
This episode is sponsored by leading event and community app platform RD mobile
Thursday Sep 03, 2020
Thursday Sep 03, 2020
Gordon Glenister talks with Glenda Parker the CEO of leading NFP consultants Hart Square.
In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members.
Gordon also talks about some of the highlights from the membership research conducted in the summer of 2020 about the impact of Covid19 to the sector
This episode is sponsored by leading event and community app platform RD mobile
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
In this episode Gordon Glenister interviews Andy Burman the CEO of the BDA, the association for dietitians.
Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers.
The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged, and communicating to them on a regular basis; and how that helps drive greater engagement.
Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did.
Sponsored by RD Mobile
Thursday Aug 13, 2020
Thursday Aug 13, 2020
In this episode Gordon Glenister talks to Peter Ward the CEO of the UK Warehousing Association, and finds out how introducing a new benefit for their members during Lockdown helped stimulate membership growth, because it was both timely and relevant.
Sponsored by RD Mobile.
Tuesday Jul 21, 2020
Tuesday Jul 21, 2020
In this launch episode Gordon Glenister meets Debbie Hockham of Memcom, and Maarten Vaneste, CEO of The Meetings Design Institute to discuss how the events industry has reinvented online itself during the lockdown.
Sponsored by RD mobile.